The TRIBAL Community Strategy Guide, Part 2: The TRIBAL Journey

This is your definitive “how-to” resource to guide you through defining, creating, launching and supporting your own thriving tribe.  This guide is divided into 4 parts, with links below to help you navigate between them. First, we answered some of your frequently asked questions, here. Next, we will walk you through the Journey to Success.



The TRIBAL Journey

The TRIBAL Customer Success Journey

You are ready to embark on your own TRIBAL Journey.  We will help you get started, and support you every step of the way with tools and resources to build your own, unique, and powerful tribe. Just follow these five steps to build your Tribe, and continue to support it as it grows.

Step 1: Define Your Tribe

TRIBALs Customer Success Journey - Define Your Tribe

A Tribe is YOUR community. You share a common affiliation that binds you, but with TRIBAL’s influence, your community is about to connect with one another in more meaningful and genuinely inspiring ways!  A Tribe’s success begins with defining the reasons you are creating your Tribe, understanding your audience or team, and establishing your goals for impact.

What defines Your Tribe? Think through some of these questions as you begin to develop your Tribe’s unique framework:

Link to: The “Define Your Tribe” Worksheet>>


Step 2: Create Your Tribe

TRIBAL Customer Success Journey - Create Your Tribe

Now that you have defined your Tribe, it is time to think about the heart of TRIBAL, the stories.  You will actively encourage members to share their own stories, but it always helps to have a model as a starting point.  

The TRIBAL platform utilizes strategic storytelling to inspire meaning and create connections.  What exactly is strategic storytelling? We know humans connect through stories.  A good story can increase cortisol levels, strengthening our ability to concentrate, and oxytocin, making us feel we can trust and bond with the storyteller.   All stories have a beginning, a middle, and an end. Good stories involve something to engage the reader in the moment, usually incorporating emotion over information.  Strategic storytelling involves a bigger, deeper element, the “why,” the major strategic narratives of our lives. People remember stories; they foster engagement that lasts, and make us want to continue our involvement with the storyteller.  In short, they connect us to each other in powerful, lasting ways.

To craft your strategic story, start with something that motivates you and about which you care deeply.  Think about how your story connects to others’ needs, hopes, fears. This will help you tell your story in a way that captures and keeps your readers’ attention, making them want to connect and engage with you, and learn more about you. 

Link to the Strategic Storytelling worksheet and prompts for more insights >>

Discussions and Announcements

Discussions are an engaging way to encourage conversations that get your Tribe involved. The most effective way to spark a discussion is to start with a question. Your question should be authentic and interesting enough to engage your members. As a question you are genuinely interested in, and your members will be interested in answering. Announcements may be more formal, such as company news or upcoming events. They can also be opportunities to recognize Tribe member accomplishments. 

  1. Planning my first 3-5 discussions (What would you like to learn about your Tribe first? Think if questions you genuinely find interesting.)
  2. My first 3-5 Announcements (What would you like your Tribe to know first?)


Step 3: Launch to Your Tribe

TRIBAl Customer Success Journey - Launch Your Tribe

Congratulations!  It’s time to launch your Tribe.  Communication is key and you are prepared.  Hit the highlights at your launch event and then let your Tribe members explore on their own.

Plan Your Launch

How are you planning to introduce your Tribe to your community?  Here are some best practices to help you prepare for your launch:

Communicate Your Mission, Lead Your Community in Purpose

Encourage Immediate Engagement

Now that Tribe members know the “what,” and the “why,” encourage them to dive into the app and get comfortable with the “how” of their Tribe.  Encourage them to:

Immediate interaction with the app (and with each other) will help them overcome any concerns they have, to include technical discomfort, before they become roadblocks. Make sure they understand that we at TRIBAL are always looking for ways to improve and would love their feedback.  Show them how to easily connect with us by giving their phones a quick shake.

Step 4: Inspire Your Tribe

TRIBAl Customer Success Journey - Inspire Your Tribe

Now is the time for you and your small team of ambassadors to shine.  You have launched your Tribe and have generated excitement and enthusiasm among Tribe members.  How can you keep the inspiration fresh?  Here are some best practices:


Step 5: Measure Your Tribe

TRIBAl Customer Success Journey - Measure Your Tribe

You have put a lot of thought into your reasons for starting your Tribe.  You know what your goals are, and what success will look like for your Tribe. Here are some things to consider:


Next – we’ll share some best-practices to keep the momentum and success of your Tribe going strong…