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Our goal is to help leaders INSPIRE people by connecting their employees to more meaningful work experience.

What is Tribal?

 Tribal is the ultimate Tribe-Building platform, crafted for leaders who want to inspire their people and develop a meaningful workplace full of care, community and cause.

 How do we help leaders INSPIRE people?

 We create meaningful work through three different elements:

  1. Care — the knowledge that your leadership and others in the company know you, care about you and are willing to help you out if need be.
  2. Community — the sense that you are surrounded by a community of workers who are all aligned with your same goals, building a shared sense of comradery.
  3. Cause — the belief that you and those around you are participating in something bigger than just yourselves.

Tribal builds a sense of meaning in work — helping people know that they’re cared for, empowering them with community and connecting them to a greater cause — through the following three pillars:

  1. Connect
    • We connect people in meaningful relationships — starting with digital means that give them on-ramps to meaningful face-to-face experiences.
    • We help attach employees to the company vision, mission and culture.
    • We tie people to resources for hope, help and purpose in their personal and professional lives.
  2. Grow
    • We inspire people to want to grow as individuals.
    • We nurture people through mentorship relationships.
    • We help evolve and develop leaders to be sources of inspiration.
  3. Share
    • We share stories that inspire.
    • We encourage others to share.

The magic ingredient? Strategic Storytelling.

What is Strategic Storytelling?

Strategic Storytelling is storytelling for a specific objective or goal, shared on an effective delivery platform and told in compelling manners. The power of story is well-documented.

A well-told, meaningful story has an unparalleled ability to inspire us to want to be and do more. The relationships we build around shared stories empower us to reach our goals. The resources we will connect people to equip them to achieve stunning results and fulfill their true potential, both as workers and as individuals.

The end result is a more inspired workforce. And the ROI to a company for a more inspired workforce? Immeasurable. Here are a few stats to help us envision what is possible.

  • According to a survey by the Harvard Business Review (HBR), 58% of employees trust strangers more than they trust their boss. Tribal helps flip this statistic on its head by connecting workers to their leaders in an authentic, meaningful way.
  • Workers worldwide report that being recognized by leadership would inspire them to produce great work. Tribal creates an organic space for this recognition to occur.
  • According to a study by HBR, employees who identified themselves as ‘inspired’ performed a whopping 225% better than employees who merely identified themselves as ‘satisfied.’
  • A study by HBR found that employees who feel ‘love’ at work – identified here as the ability for employees to express care, compassion, tenderness and affection towards one another within the context of work – performed considerably better than employees who weren’t able to build those kinds of relationships with co-workers.

 What Is Tribal?


TRIBAL is a relationship and community building platform that helps leaders build strong, inspired teams.


TRIBAL uses strategic storytelling to enable and enhance meaningful relationships across all levels of your organization. By leveraging the inherent tribal nature and impactful stories your organization has, TRIBAL helps leaders shape a meaningful culture from the top down and bottom up. Studies show that a meaningful workplace leads to inspired employees who outperform all others.