The Meaning REVolutionWe need to talk about the forces that are tearing them apart. Something is forming the people you lead right now, at work and at home. Their attention, relationships, expectations and sense of what matters are being shaped every day. Either you help form them on purpose, or something else will.

When those forces win, trust gets thin. Results come in uneven. Good people are present but somewhere else, and then they’re gone. And you end up carrying the whole thing.
For twenty years the most powerful technology on earth has been pointed at capturing attention, and the people it captures are the people you love, lead and serve. People now stay on one screen for about 47 seconds before switching. About one in six Americans report having no close friends. It isn’t only their attention. Everything that reaches them is forming them: what they believe about themselves, what they’ll give, and what they’ll stay for. You are still the one accountable for them.
Sources: Gloria Mark, Attention Span (2023); Survey Center on American Life, American Social Capital Survey (2024).
Here’s what winning can look like.
“Leaders are at war for the hearts, minds, attention, and futures of those they love, lead, and serve. Noise, distraction, fragmentation, and the accelerating pace of change are eroding Meaningful Connection and Great Expectations—in our homes, our organizations, and our communities.”

The deep sense that one is known, valued, supported, and part of something bigger than themselves.
The deep sense that one is expected to do hard things, held to their word, helped to grow, and counted on for something that matters.
High expectations without connection burn people out. Connection without challenge drifts. Your people need both. October 21 starts with Meaningful Connection.
This workshop is part of the Meaning REVolution, the movement to restore hope, help, and purpose by reshaping how people relate, lead, and live. You’ll start with Meaningful Connection. If you want to keep going, REV will be there to help you carry it into the people, teams and organization you lead.

This workshop focuses on Meaningful Connection: how people come to feel known, valued, supported and part of something bigger, and what leaders can practice to create those conditions in real teams, under real pressure.
A clear picture of the human environment you’re creating right now, and where to start changing it.
Practices you can use Monday with the people you lead.
An invitation to the Anchor Portal when it launches, and four weeks of practice to keep going.
Peers in the Dallas–Fort Worth area working on the same thing.
The squadron had low morale, a lot of friction and constant change, and the mission still had to get done. Its commander put it simply: “People need to know they matter. And they need to know they’re capable of more.” He brought REV in to help his leaders build both.
It took one Meaningful Connection workshop, one Great Expectations workshop, and coaching for the senior leaders. Then the leaders carried the work themselves, for two years.
Early on, not long after the Meaningful Connection workshop, the squadron went through the hardest season a team can face. Instead of coming apart, they came together and came out stronger.
Measured on the Air Force’s own survey, against Air Force and DoD averages. The commander credits the work with a significant role in those results, alongside the squadron’s own efforts.
REV has equipped hundreds of leaders, from frontline supervisors to senior executives, in business, government and the military.
For leaders responsible for people and the results they deliver, at every level: from the front line to the executive team, in business, government, the military, education, nonprofits and community organizations. Thinking about bringing this work to your whole team or organization? Come see it first.

Send them this page, or bring them with you. The day works best when leaders practice together.
Start with one day. Bring a leader you trust.

REV exists to build and steward the Meaning REVolution. We equip leaders to build Meaningful Connection and Great Expectations with the people they lead, so their teams and organizations can flourish. We serve leaders in business, government, the military, education, nonprofits and communities.